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Founders Hub

Everything a founder needs.

Guides, tools, e-books and insights for building, launching and growing your app. Free, no form.

Guides

Readable in full, with real figures.

All guides →
One kind of user$10,000
Several, or mobile$20,000
Guide · Idea
What an App Costs
Real figures by kind of app, what moves the price, and how to read a quote.
Read the guide →

Tools

Checklists you can run on your own app.

All tools →
Login✓
Payments✓
App store→
Tool · Prototype stage
The Launch List
The checklist the Free Build Audit is scored against, as yes or no questions with a first fix for each.
Use the checklist →
Why is nobody finding it?
Let's check.
Tool · Live stage
The Visibility Check
Whether your app can be found, and how to start a list of users.
Use the checklist →

E-books

Longer playbooks on building software.

All e-books →
The MVP Playbook
E-book
The MVP Playbook
How to scope and ship a first version.
Read the e-book ↗
The Design Playbook
E-book
The Design Playbook
How we design products people can use.
Read the e-book ↗
Software Delivery Playbook
E-book
Software Delivery Playbook
How we plan, build and ship, step by step.
Read the e-book ↗
Delivery on the Low-Code Promise
E-book
Delivery on the Low-Code Promise
When low-code works, and when it does not.
Read the e-book ↗
AI Innovation Hub
E-book
AI Innovation Hub
Where AI fits inside a product.
Read the e-book ↗
Digital Transformation Playbook
E-book
Digital Transformation Playbook
Moving a business onto software that fits it.
Read the e-book ↗

Insights

Articles on building, launching and getting your first users.

All insights →
Keep, fix or rebuild? How to decide
Insight · Prototype stage
Keep, fix or rebuild? How to decide
How to tell what to keep in an app you already have.
Read the article →
Lovable to live: what usually blocks launch
Insight · Prototype stage
Lovable to live: what usually blocks launch
The gaps between an AI-built prototype and a live app.
Read the article →
I have an app idea. Is it good enough?
Insight · Idea stage
I have an app idea. Is it good enough?
How to check demand before you pay for a build.
Read the article →

Founder stories

Conversations with founders on what they built and what they learned.

All stories →
Cecilia Crentsil on building Konzoom, groceries in under an hour in Accra
Podcast · On-demand groceries
Cecilia Crentsil on building Konzoom, groceries in under an hour in Accra
Read the story →
Vako Ferguson on building Ayjunt, a booking marketplace for Ghana's performing artists
Podcast · Performing arts
Vako Ferguson on building Ayjunt, a booking marketplace for Ghana's performing artists
Read the story →

Not sure of your stage?

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